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April 30, 2008 — Raab Associates Inc. launched a free Web archive of marketing software reviews and other articles written by industry consultant David M. Raab. The site, www.archive.raabassociatesinc.com, will help marketers who are planning purchases, investors and analysts seeking perspective on industry trends, and researchers looking for evidence in intellectual property disputes.
The nearly 300 items provide a comprehensive database of marketing software information dating back to 1993. They include pieces originally written for DM News, DM Review, Relationship Marketing Report, Curtis MarketWise FIRST, and other industry publications. In addition, a unified search feature allows simultaneous search of the archive and Raab Associates blogs, http://customerexperiencematrix.blogspot.com/ and http://mpm toolkit.blogspot.com/, which provide additional information on marketing technology.
Visitors are free to post comments on the articles, allowing community members to supplement or update the information based on their own experiences. Raab will add new articles to the archive as they are published.
“These articles provide a rich history of the development of marketing systems over the past fifteen years,” said Raab. “They include in-depth assessments of current market leaders and difficult-to-find information on pioneering products that are no longer being sold.”
The archive is accessible through the Raab Associates Inc. Web site at www.raabassociatesinc.com.
Raab Associates Inc. is a consulting firm that helps consumer and business marketers make the best use of resources from marketing software companies and service providers.
For more information, contact:
Joyce Stein
jstein@raabassociates.com
