http://raabassociatesinc.com/2009/03/16/raab-book-on-marketing-measurement-now-available/ marketing technology and analysis Mon, 28 Mar 2011 17:18:03 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://raabassociatesinc.com/2009/03/16/raab-book-on-marketing-measurement-now-available/comment-page-1/#comment-12 What Does It Mean to Be An 'Engaged' Marketer? | Email Marketing Strategy Mon, 28 Mar 2011 17:18:03 +0000 http://raabassociatesinc.com/?p=24#comment-12 [...] analyst David Raab adds to this point, in his recent book, The Marketing performance Measurement Toolkit, that marketing metrics should be aligned with business metrics via a balanced scorecard approach [...] [...] analyst David Raab adds to this point, in his recent book, The Marketing performance Measurement Toolkit, that marketing metrics should be aligned with business metrics via a balanced scorecard approach [...]

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