Oct 11

October 11, 2009 – Raab Associates will present on Marketing Measurement and Accountability as part of the B2B Marketing University, a series of free half-day educational events sponsored by Silverpop. Presentations will include Palo Alto, Ca on October 13, 2009 and Boston, MA on November 4, 2009.

Details and reservation are available at http://www.silverpop.com/marketing-resources/marketing-university-b2b/index.html.

B2B Marketing University is a series of free educational events designed to help B2B marketers stay ahead of the curve in this challenging environment. The series will provide serious, world-class marketing education and leading insights around best practices for topics at the top of today’s B2B marketers’ agendas.

The events will be delivered as live, half-day sessions in local markets around the United States. Each event will kick off with lunch and a “state of the union” talk on B2B marketing today. This will be followed by three one-hour course modules designed and taught by the marketing experts we’ve partnered with for this series. And the event will finish with a roundtable discussion (over cocktails) between our experts and attendees.

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