Apr 25

April 25, 2011 — Raab Associates will advise marketers on the preparations needed for a successful system deployment at the DemandCon conference in San Francisco May 18-19. DemandCon is the world’s first conference dedicated to managing the complete sales funnel, top to bottom. It features thought leaders, academics, consultants and leading practitioners from around the world.

The Raab presentation, “How to Avoid a Marketing Automation Train Wreck”, will walk through a step-by-step process of identifying goals, defining the resources needed to reach them, and tracking preparations to ensure your organization is fully prepared when your system is deployed. Detailed are available in a post on the MathMarketing blog.

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