MPM Toolkit
The following forms are designed to help marketers and project managers build marketing measurement systems. Use of the forms is explained in the book Marketing Performance Measurement Toolkit written by David M. Raab. Download the forms by clicking on the links below. For more information about the book or to purchase a copy, visit the RACOM Books Web site.
Ch 1 Metrics Worksheet
Ch 2 Application Sequence Worksheet
Ch 2 Project Definition Report
Ch 2 Project Readiness Scorecard
Ch 3 Company Resource Scorecard
Ch 4 Customer Interaction Inventory
Ch 4 External Information Scorecard
Ch 6 Marketing Planning Worksheet
Ch 7 Balanced Scorecard Contents
Ch 7 Lifetime Value Components
Ch 8 Analytics Readiness Scorecard
Ch 9 Metrics Planning Worksheet
Ch 9 Metrics Assessment Scorecard
Ch 9 Measurement Capabilities Scorecard
Ch 12 Approval Requirements Scorecard
