2008 Jun 16
June 16, 2008 — Raab Associates Inc. Principal David M. Raab will discuss columnar databases in a DM Radio program on July 10, 2008. The program will also feature Dr. Michael Stonebraker, architect of the modern INGRES and POSTGRES database designs, and CTO/Founder of columnar database developer Vertica. Several additional guests are expected for the hour-long program.
Raab has written extensively about columnar databases since the first appeared in marketing systems in the mid-1990s. A searchable archive of his articles is available at http://archive.raabassociatesinc.com/.
Please visit http://www.dmreview.com/dmradio/10001493-1.html for more information about the DM Radio program and to register for the broadcast.
For more information about Raab Associates Inc., contact:
Joyce Stein
jstein@raabassociates.com
2008 Apr 30
April 30, 2008 — Raab Associates Inc. launched a free Web archive of marketing software reviews and other articles written by industry consultant David M. Raab. The site, www.archive.raabassociatesinc.com, will help marketers who are planning purchases, investors and analysts seeking perspective on industry trends, and researchers looking for evidence in intellectual property disputes.
The nearly 300 items provide a comprehensive database of marketing software information dating back to 1993. They include pieces originally written for DM News, DM Review, Relationship Marketing Report, Curtis MarketWise FIRST, and other industry publications. In addition, a unified search feature allows simultaneous search of the archive and Raab Associates blogs, http://customerexperiencematrix.blogspot.com/ and http://mpm toolkit.blogspot.com/, which provide additional information on marketing technology.
Visitors are free to post comments on the articles, allowing community members to supplement or update the information based on their own experiences. Raab will add new articles to the archive as they are published.
“These articles provide a rich history of the development of marketing systems over the past fifteen years,” said Raab. “They include in-depth assessments of current market leaders and difficult-to-find information on pioneering products that are no longer being sold.”
The archive is accessible through the Raab Associates Inc. Web site at www.raabassociatesinc.com.
Raab Associates Inc. is a consulting firm that helps consumer and business marketers make the best use of resources from marketing software companies and service providers.
For more information, contact:
Joyce Stein
jstein@raabassociates.com
2007 Sep 15
September 15, 2007 — Raab Associates Principal David M. Raab will be leading a pair of two-day workshops on Marketing Performance Measurement in Singapore and Kula Lumpur, Malaysia in September 2007. The workshops are sponsored by Asia Business Forum, a leading training organization in the region.
