MPM Toolkit: a package of tools to guide marketing performance measurement programs. The Toolkit includes detailed project plans, checklists, assessment forms, score cards, reference lists and examples.
marketing dashboards: hands-on assistance with the design and deployment of reporting and analysis systems. These can be built using existing corporate systems or developed in tools selected especially for the project.
customer value analytics: consulting in the details of lifetime value calculations, customer scoring systems, marketing simulations and other advanced analytical projects.
